Summary: Kubota and Crayola Team Up for “Raceway Makeover”
- Kubota and Crayola have extended their partnership to provide the “Raceway Makeover” experience for kids until 2023.
- The joint initiative involves a contest for children to design their own racetracks using Crayola products, with Kubota providing equipment to make the winning design a reality.
- The “Raceway Makeover” encourages creativity while also promoting the Kubota brand and its equipment to younger audiences.
- In addition to promoting creativity and community involvement, the campaign also highlights Kubota’s dedication to helping maintain outdoor spaces and offering the equipment necessary to do so.
- The promotion is set to run across various channels, including social media, television, and live events.
- The initiative has already reached over 10 million children.
Kubota and Crayola are teaming up once again for the “Raceway Makeover” initiative, which encourages children to create their own racetracks and promotes Kubota’s brand and equipment. By extending their partnership until 2023, the joint effort seeks to foster creativity among children while also promoting Kubota’s commitment to maintaining outdoor spaces. The campaign has already reached a wide audience and will continue to do so across multiple channels in the coming years.